Equip your people with the skills they need to effectively communicate their breakthrough ideas.
Yet they recognize that being able to align other people around their big ideas with ONE tool would be a game changer—for them, for your organization, and for the world.
It could help them change the future for the better.
They just have to learn how to tell better STORIES.
And now they can. As Innovation Storytellers™.
Which is where Susan comes in.
When I was working as a Field Epidemiologist in Thailand in the 1990s, witnessing multiple people dying from AIDS every single day, I didn’t know how to communicate how deadly the disease could be to those most at-risk.
I urgently needed to tell a story that resonated deeply with those most affected.
After learning what was most important to them, I was able to share a narrative that helped them envision a better future for themselves.
Innovators report saving up to $100 million through Innovation Storytelling.
Stories are 22 times more likely to be remembered than facts alone.
“Appealing to people’s emotions helps new ideas cut through the clutter”