
The Big 4 Questions
Before you every start to write your story. Ask Yourself the Big 4. How do you explain complex ideas without losing audiences to their phones?

Before you every start to write your story. Ask Yourself the Big 4. How do you explain complex ideas without losing audiences to their phones?

Image Credit: Astrodienst OK, I’m not a horoscope person. Sometimes I want to be. Who wouldn’t want a crystal ball that explains everything from the weather

 Image: “Pop Art Beauty,” Lucky Puzzles, www.luckypuzzles.com The biggest breakthroughs in history started with just two words: “Imagine If?” Notice the pattern? None of these started with, “How do we

As you know, last week I was in sunny Santa Monica, escaping the snow in NYC, and got to have potentially the best pumpkin spice

Innovation Storytelling takes me to some amazing spaces and places. Rooms with brilliant people. Last week, I was in beautiful, sunny Santa Monica. It’s a true

Image Credit: Andy Rogers / AP Images Here’s the irony of innovation: The moment you succeed is the moment you risk becoming irrelevant. Companies that disrupt

Does your team host “effed up” Fridays? I’ve seen it happen in every industry—from pharma to finance to energy:The surest way to kill innovation is
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