Innovation Storytellers Blog

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The Big 4 Questions

Before you every start to write your story. Ask Yourself the Big 4. How do you explain complex ideas without losing audiences to their phones?

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I was in a funk.

Martha Stewart and Hint Co-Founder & CEO Yih-Han Ma at Fast Company Innovation Festival [Photo: Eugene Gologursky/Getty Images for Fast Company] Gotta be honest. I was in a funk. My 98

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