How do you encourage creativity in your employees?

You make innovation central to everything you do.

Here are just a handful of examples:

You think 50 years ahead. NASA pioneers the future by inspiring its talent to write the story of how they might break barriers in human exploration, technology, and science to achieve the seemingly impossible years from now.

You promote a failure tolerant culture. Accounting software company Intuit gives a special award for the Best Failure and holds “failure parties”. “At Intuit we celebrate failure”, explains co-founder Scott Cook, “because every failure teaches something important that can be the seed for the next great idea.”

You make innovation a permanent fixture. Corning’s long history of commitment to R&D attracts the best scientific minds in the world. Its global labs include a state-of-the-art 2 million square feet innovation campus.

In this Rolling Stone article, 11 leaders share the strategies that have helped them effectively encourage creativity among their employees.

One thing I’d add?

You use storytelling to create a shared language. Storytelling and innovation exist symbiotically inside your organization, and make it easier to communicate and get others on board with new ideas.

What else would you add?

Send me an email and let me know!


This Week’s Best Articles on Innovation

10 Lessons About Innovation From Working With 126 Founders – Fast Company

Dakin Campbell Explains How Innovation is Reshaping Tech IPOs – The Economist

How Can Restorative Innovation Improve The States of the World – World Economic Forum

Innovation is Challenging For Large Companies – Here’s How To Achieve It – FORBES

The Missing Pandemic Innovation Boom – The Economist

Vote For The Design Innovation of the Decade – Creative Bloq