I promise. No treacly cliches about resolutions, stories about my revelations between Christmas and New Years, or how much egg nog I did or didn’t consume. [Did you know they make egg nog ice cream now? THAT is a revelation.
Undoubtably this year, you’ll be launching a new product. It’s exciting, but it can also be overwhelming—both for your team and for your customers. Storytelling can be a powerful way to build anticipation, clarify your product’s value, and create a lasting impression with your audience.
Pro Tip: Use the 4-Step OCEP Method to make sure you have an end-to-end storified launch:
1. Craft a Compelling Origin Story: Share the story behind the product—why it was developed, the challenges it solves, and the journey that led to its creation. This humanizes the product and makes it more relatable.
2. Showcase Customer Impact: Use storytelling to highlight how the product will impact customers’ lives or businesses. This can include case studies, testimonials, or hypothetical stories that paint a picture of the product’s value. Use customer photos, videos, and live-action. Make it human!
3. Create Excitement Leading Up to the Launch: Build anticipation by sharing stories of the product’s development process, including behind-the-scenes content that gives your audience a glimpse into the journey.
4. Tell the Post-Launch Story: Don’t stop once the product is launched. Continue sharing stories of customer success and how the product is making a difference in the market.
There will be so many unforeseen benefits that will come from your product as you track its impact with customers, partners and the market in general. Keep telling their stories throughout 2026. It’s the gift that keeps on giving after every great product launch.
Also, resolve to eat more ice cream.