The 6-Step Formula Behind Every Great Story
Ever wonder why Pixar movies always hit you right in the gut? It’s not magic—it’s structure. And a plan to fire your most sensitive emotions
Ever wonder why Pixar movies always hit you right in the gut? It’s not magic—it’s structure. And a plan to fire your most sensitive emotions
Most people tell stories backward. They start slow, build context, and bury the best part at the end. But in a world of short attention
Ever been on a first date with someone who won’t stop talking about themselves? I’m single, and let me tell you, getting back into dating
Ever walked into a store, picked up an item, and just knew you were going to buy it—even before checking the price? That moment isn’t
I confess: I’m never not buying Heinz ketchup. The flavor. The nostalgia. The annoying glass bottle at the diner where I smash the heck out
You’re not the hero of your brand’s story. Your customer is. Too many brands make the mistake of positioning themselves as the star of the