I don’t know about you, but I decide on which movie I’ll see next based on the promo and the poster. Although I’m a “words girl” by nature, I need to “get it and see it” instantly, or at least I need to be intrigued.

Ever been on a product team where engineering, design, and marketing all seem to have different interpretations of the roadmap?

One team is building X, another is marketing Y, and leadership suddenly asks, “Wait… what are we actually doing?” 

Ask yourself: Are you losing the plot?

This misalignment kills products. And that’s why great PMs don’t just create roadmaps—they create narratives.

Relatable Problem: You’re struggling to keep all teams aligned on the same product vision.

Pro Tip: Use the Movie Script Method to make your vision stick:

  1. Write the “Movie Poster” First: Before specs, write a one-sentence tagline for your product—just like a movie poster. “The AI-powered assistant that helps doctors spend less time on paperwork and more time with patients.”
  2. Create the Opening Scene: What problem does your customer face before your product exists? I’m a big fan of Empathy Mapping to get into their shoes.
  3. Define the Big Conflict: What’s stopping them from solving it?
  4. Introduce the Hero (Your Product): How does your product change their world?
  5. Write the Climax: What’s the moment that proves your product’s impact?

Example:

A PM at a fintech company was leading a cross-functional team building a new fraud detection system. Instead of a dry technical document, he started meetings by saying:

“Imagine you wake up to a text saying, ‘Did you just spend $3,000 in Singapore?’ Panic sets in. Did I? Where’s my corporate credit card? Fraud is a nightmare. But what if we could predict fraud before it even happens? That’s exactly what we’re building—an AI-driven fraud detection system that stops fraud before customers even notice.”

Suddenly, every team member had the same movie playing in their head.

The result? Faster execution. Fewer misalignments. And a product that felt cohesive from the start.

Your product needs more than a roadmap. It needs a script that your team can follow.