At the Wynter conference on storybranding last year, psychologist Stephanie Jiroch quotes Headstream to drive the following home:
“If people love a brand story, they are 55% more likely to buy the product being sold (in the future), 44% more likely to share that story with others, and 15% more likely to purchase immediately.”
As new markets emerge and new companies launch, the brand stories we share separate us from our competitors and directly impact consumer behavior.
Why?
Because they help us meaningfully connect with people by using a narrative that communicates our values and what our brand stands for.
Innovation Storytelling goes one step further. It’s the breakthrough formula we use to get people to see themselves in the future we’re envisioning and get them so invested in it, that they can’t help but champion our ideas everywhere.
It’s a five-step process that incorporates the following:
1. Tapping into your shared history
2. Inviting your audience to embrace your purpose and values
3. Crafting a compelling message that embraces the SHIFT taking place right now
4. Finding your early adopters
5. Using viral language
Here at Innovation Storytellers, we help you break down communication barriers, so you can drive change and new growth, and others can start sharing your story for you!
Learn more today.
Have a great week!
– Susan.
This Week’s Best Articles on Innovation
Committed Innovators: How Masters of Essentials Perform – McKinsey
How Is The Economic Downturn Affecting Corporate Innovation? – Sifted
How To Cultivate An Innovation Vs. Invention Mindset – SD Times
How To Use Storytelling To Be A Better Founder – Stanford Business
