In this opening episode of Nordic Visionaries, I introduce a fresh series spotlighting entrepreneurs, creators, and advocates at the crossroads of innovation and sustainability throughout the Nordic countries. 

My first guest, Mathias Wikström, sheds light on how cultural values shape our approach to protecting nature and why weaving sustainability into financial services is a long-term strategy. Together, we examine how transparent banking practices, combined with mindful consumer choices, can boost both human and environmental well-being.

Mathias also reveals the importance of storytelling in shifting habits, highlighting a real-life example from Bank of the West, where a new perspective on everyday transactions sparked a surge of interest and retention. This conversation touches on the power of empathy, the need for collaboration across sectors, and how linking every purchase to environmental impact might become a normal part of daily life. 

This engaging episode sets the stage for a series that probes the Nordic mindset on merging profit with a strong sense of responsibility for people and the planet.

About Mathias Wikström

Name: Mathias Wikström
Title: CEO
Company: Doconomy
LinkedIn Website | Company LinkedIn Page |

Mathias Wikström is a Sweden-based renowned sustainability business leader and creative strategist who aims to innovate as well as making the complex communicate.

He has founded Doconomy together with Johan Pihl and spearheaded globally awarded forefront projects in Finance, Sustainability and Human Rights.

He has received an EMBA with honors at Stockholm School of Economics with focus on Leading Innovation and is a IMAGINE Leader ‘24.

Mathias has won several Grand Prix at Cannes Lions and served on many award juries, as President for Innovation in Eurobest amongst others. He is a high scoring speaker at industry summits in Europe, USA, Asia and Latin America as well as with the UN and UNFCCC.