In today’s rapidly evolving world, technology, design, and sustainability are more critical than ever. But how can we navigate these intersections to foster innovation that’s not only groundbreaking but also inclusive and sustainable? This episode of the Innovation Storytellers Show, featuring Anthony Di Bitonto, former Senior Director of Physical Experience Design at Johnson & Johnson, explores this question. Is it possible to create technologically advanced, beautifully designed, and environmentally sustainable innovations? 

Anthony Di Bitonto shares his insights and experiences, shedding light on the essential role of design in the innovation process. From ensuring the functionality and emotional impact of new products to addressing the critical aspects of inclusivity and sustainability, Anthony discusses the multi-faceted approach required to bring meaningful innovations to life.

We explore how Johnson & Johnson employed simulators to adapt the technology for colorblind medical professionals, ensuring safety and effectiveness in surgical environments. This example underlines the importance of inclusivity in design, which can significantly affect outcomes and potentially save lives.

Anthony expands on the evolving relationship between sustainability and innovation. As companies strive to meet Environmental, Social, and Governance (ESG) goals, the innovation team’s role becomes increasingly significant. We discuss how sustainability is a trend and a fundamental aspect of creating viable, future-proof products and services.

Join us as we uncover the critical intersections of tech, design, and sustainability in innovation. How can innovators ensure that their creations are desirable, feasible, inclusive, and sustainable? How does design lead the conversation in making innovations that truly matter?

Name: Anthony Di Bitonto
Title: Former Senior Director Physical Experience Design 

Company: Johnson & Johnson


Anthony Di Bitonto improves people’s lives and drives growth through the design of physical and digital (phygital) products and services. As senior director of physical experience design at J&J Design, he led cross functional teams creating the VELYS Robotic Assisted Solution platform, Janssen pharma self injection devices and packaging and Tylenol SmartCheck, J&J Consumer’s first medical device in NA.