Edison Innovations has built a reputation for using crowdsourcing and virtual research technologies combined with strategic marketing and business planning to offer a new dimension in developing new products and services. I invited its founder and CEO, Larry MacDonald on the podcast to learn more about the story behind the company and how it got its name.

Steve Jobs once said, “Some say, give the customers what they want. But that’s not my approach. Our job is to figure out what they’re going to want before they do.” Larry shares his take on this quote and discusses how his design-thinking approach to innovation was inspired by playing with Lego bricks.

We talk about how technology can monitor what students have learned so they can relearn the foundational material they might have missed due to sickness or time out of school. He also shares many stories of other innovations that he has worked with and the lessons he has learned along the way.

Guest Details: 

Name: Larry MacDonald
Title:  Founder and CEO
Company: Edison Innovations
LinkedIn Website  

Larry MacDonald, founder & CEO, brings strategic direction, innovation, and vision to the company, based on 40 years of marketing experience across multiple industries and services. Larry hosted the world’s first online entrepreneur’s conference for ten years.

The company provides “innovation as a service” via outsourced research and development (R&D) services, focused on identifying and selecting high-potential market pains, then developing and bringing to market solutions to those pains.