Amazon, Tesla, and FedEx didn’t see profit during their first five years in business, but investors continued to put their trust in each company until they finally broke through.

How did each company make this happen? What stories did they tell to inspire investors to keep investing?

In this episode of Innovation Storytelling, Dan Toma, author of Innovation Accounting & The Corporate Startup, talks about innovation accounting, how it differs from regular accounting, and why it’s a crucial tool in Innovation Storytelling.

Guest Details:

Name: Dan Toma
Title: Partner & Co-Founder
Company: OUTCOME
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Dan Toma is an innovation thought leader and Author of Innovation Accounting (BIS, 2021) and The Corporate Startup (Vakmedien, 2017).
Dan comes from an entrepreneurial background and has been involved with technology startups across the world. He has also worked with various government bodies in Asia and Europe, helping them develop national innovation ecosystems and implement national innovation strategies.

Dan focuses on enterprise innovation-led transformation — specifically on identifying the changes that blue chip organizations need to allow for new ventures to be built in a corporate setting. He has worked with companies such as Deutsche Telekom, Bosch, Jaguar Land Rover, Bayer, John Deere, and Allianz.