In this illuminating episode of Innovation Storytellers, I sit down with the Wall Street Journal best-selling author, INK Magazine columnist, and Co-founder of, Soren Kaplan, Ph.D. Recognized as a top management thought leader by Thinkers 50 and Business Insider, Kaplan brings his profound expertise in new business models and disruptive innovation to the table.

Soren, who previously led the strategy and innovation group at HP, shares invaluable insights into the world of startups, asserting that sales are the cornerstone of innovation. With a deep connection with customers and an understanding of their needs, there’s more room for innovation.

Not only does Soren discuss the power of sales and customer connection, but he also delves into the transformative potential of personal experiences. Drawing from his own past, he reveals how seemingly small events can significantly shape our beliefs and how these beliefs can both limit and expand us in different ways. His journey highlights the importance of empathy in business and the value of understanding people’s motivations.

Moreover, Soren discusses the necessity of out-of-the-box tools for innovators and leaders, sharing how his platform provides instant, accessible solutions for lean startup work and business case creation. Today, Praxie is home to thousands of different tools that help 60,000 monthly visitors navigate their innovation journeys.

Join us as we explore Soren’s concept of ‘experiential intelligence,’ his philosophy of learning from failures and successes, and how he applies these insights to propel himself and others towards a more innovative future. Listen in as this Commodore 64 video game contest winner (at age 13!) shares his unique insights into the world of innovation. If you’re an innovator at heart, this is an episode you won’t want to miss!

Name: Soren Kaplan
Title:  Co-Founder 
Company: Praxie

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Soren Kaplan, PhD, is an award-winning author, former corporate executive, co-founder of, a columnist for Inc. magazine, and an affiliate at the Center for Effective Organizations at the University of Southern California. He is an international keynote speaker and has led professional development programs for thousands of executives around the world, including Disney, NBCUniversal, Visa, PayPal, Colgate-Palmolive, Kimberly-Clark, Medtronic, Roche, Hershey’s, Red Bull, and many others. His work has appeared in Harvard Business Review, Psychology Today, Forbes, Fast Company, CNBC, NPR, and many other academic and popular business media.