In today’s episode of the Innovation Storytellers podcast, we’ll delve into the world of one of the most well-known, respected, and beloved brands in the United States and worldwide: Jack Daniels. According to Inner Brands’ Best Global Brands 2022 report, Jack Daniels has been a household name for over 155 years.
We are excited to have Heather Howell, the Global Director of Trademark and Innovation at Jack Daniels on the show. Heather’s leadership in driving innovation has been a crucial factor in the brand’s continued success, including its recent entry into the super-premium whiskey market.
During this episode, we will explore the history and future of the iconic brand and hear from Heather about her role in driving innovation at Jack Daniels. And of course, what better way to enjoy the show than with a glass of Jack Daniels on the rocks. So, grab a glass and join us as we celebrate this American classic brand.
Name: Heather Howell
Title: Director of Global Innovation
Heather Howell is a leading force in whiskey innovation as the Director of Global Innovation for Jack Daniel’s Family of Brands. In this role, Heather is responsible for developing and executing new product strategies to bring the next generation of whiskey to consumers while expanding and innovating existing trademarks.
With a track record of successful product launches, her most recent innovations include the Jack Daniel’s Aged Series and the Bonded Series, and working with Lynchburg to create a 10-year innovation plan to enhance the premium status of the Jack Daniel’s Family of Brands.
With almost eight years of experience at Brown-Forman, Heather has played a key role in creating and launching new brands, such as Coopers’ Craft and Slane Irish Whiskey. In addition, she has established the Emerging Brands organization and has been a key contributor to the exceptional growth of Scotch and Irish brands.