Western and Asian markets differ vastly when it comes to embracing new concepts. This is something that Alex Shoer experienced firsthand as the Co-Founder and CEO of Seeder Clean Energy – and previously, as the designer of WeWork’s go-to-market strategy for the enterprise business in China and the Asia-Pacific.

The storytelling that goes into making the Asian market buy into disruptive products and services may present a challenge, but in this episode, Alex offers some practical solutions that can help innovators break into this market.

He also talks about how WeWork challenged traditional real estate models, and brought a shift in workplace culture all around Asia, as they redeveloped their business model to cater to a larger customer-base.

Guest Details:

Name: Alex Shoer
Title: Co-Founder & CEO
Company: Innovation Leader: Seeder Clean Energy
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Alex Shoer is the Co-Founder and CEO of Seeder Clean Energy, a sustainability and renewable energy services company that has helped the world’s largest corporations to reduce carbon and procure renewable energy in Asia, where Alex previously lived for nine years.

Alex has been recognized by President Obama as a Global Impact Entrepreneur, by the Chengdu government as Expat Founder of the Year, and quoted by publications such as BBC, Forbes, TechCrunch, Technode and the WSJ.

He is a future-focused entrepreneur, ideator, and business strategist focused on fighting climate change and shaping the future of our cities.