When it comes to innovation, everybody’s looking for the game-changer. But Lon Safko shares the reality that humans need baby steps before they can leap forward. In this episode of the podcast, Lon and I talk about how the stories that connect us are the breadcrumbs that allow humans to understand what’s coming – without fear.
Lon shares the inspiration behind his bestselling books, and how having the ability to look into the future is both a gift and a curse. He also spills the details of his formula for helping people to become more creative and innovative.
Finally, Lon shares an amusing anecdote of what happened when he received an unexpected phone call from John Sculley, the former CEO of Apple, and how it led to him partnering with the tech giant.
Lon Safko is an innovator and futurist who doesn’t just guess at what might happen, but has a real understanding of what’s coming in the future, and how to take advantage of it. He’s the bestselling author of The Social Media Bible and The Fusion Marketing Bible, is an acclaimed international keynote speaker and trainer, and the star of the PBS Television Special, Social Media & You… Communicating In A Digital World. Lon created the “First Computer To Save A Human Life” as coined by Steve Jobs, and has 18 inventions and more than 30,000 of his personal records as part of the permanent collection of the Smithsonian Institution in Washington, D.C.